s DTH (direct-to-home) operators seek to expand their customer base by converting more homes to the satellite dish, they are finding children to be one of their biggest endorsers. Most of the interactive services offered by DTH operators are games and edutainment targeted at children and adolescents.

There is also a reason to believe that children prefer DTH to cable as they get the kind of interactivity that they are used to on the personal computer (PC) and the mobile. ... more