few weeks ago, Papa John’s got a new delivery boy - John Schnatter, the founder of the global pizza chain. Schnatter went around making home deliveries to customers. This is all part of a summer ad campaign called ‘Papa’s In the House’ that asks viewers to pay special attention to the delivery boy the next time they place an order from Papa John’s as it could be Schnatter himself.

The pizza chain has now imbibed this campaign into an online experience for its consumers through an online application called augmented reality through which users can interact in real time with CG (computer-generated) images. ... more