ainik Jagran launched its much talked about Rashtriya Sanskaran (National Edition) on June 7. The masthead of the new edition will be styled differently, and will have the words Rashtriya Sanskaran written above ‘Dainik Jagran’.

The edition has been launched in Delhi. The group also plans to cover other key markets, where Jagran has its footprint, in due course of time. With a cover price of Rs 3, the newspaper is targeted at the decision-makers and policy-makers across major cities. The new edition is positioned as the newspaper for ‘those who are responsible for the country’. “We are targeting top-end premium audiences for this brand,” says Basant Rathore, vice-president - strategy and brand development, Jagran Prakashan. ... more