eal Global Broadcasting (RGB), a 50:50 joint venture between Alva Brothers Entertainment and Turner International, launched its Hindi general entertainment channel (GEC), Real, in March this year and positioned itself as a channel featuring ‘Real People, Real Stories and Real Entertainment’.

The channel was launched with five shows, comprising about three hours of original programming. ‘It is positioned for the neo-Indian – the urban oriented, outward looking and ambitious Indian seeking an alternative, which is not the current stereotype. It is for men and women who enjoy watching television together’ is how Sunil Lulla, director, RGB, describes the channel. ... more