eliance Mobile, which has positioned its GSM services on the plank that people must act on their impulse to connect or talk to each other, is using online banner advertising to help users to do so.

Its banner ad enables the user to make a one minute call to a friend between 9.00 PM and 9.00 PM, for free. The user is required to enter his friend’s name and mobile number, apart from his own details inside the banner and press ‘call now’ to connect with his friend. In the back-end, a click on ‘call now’ is routed to a server, which dials and connects the two mobile numbers. ... more