odafone has been known for its memorable brand campaigns. The company has now launched a landmark innovation in the form of a massive Vodafone hill sign installed in Rajasthan that is bound to grab eyeballs and occupy the mind space of users.

The huge Vodafone hill sign, measuring 130 feet x 30 feet, is a one of its kind structure in India. It is much like the Hollywood Sign, a famous landmark in the Hollywood Hills area of Mount Lee in Los Angeles, California, that spells out the name of the area in 50 feet high white letters. ... more