uring IPL Season 2, if you had walked into any of the major outlets of McDonald’s or Nirula’s at the DT Mall Food Courts and other prime retail locations across the Delhi NCR region, you would have seen a crowd of young people engrossed in a futuristic, interactive touch-screen kiosk. This was the Dilli Dil Se network, part of the Coca-Cola Dilli Dil Se marketing programme, celebrating the Delhi Daredevils. Dilli Dil Se is also India’s first-ever network of multimedia, broadband-enabled entertainment kiosks.

The Dilli Dil Se kiosk network was conceived and developed by multimedia producer, Raja Choudhury and his digital agency, C3CUBE Multimedia, for Coca-Cola India, as part of the latter’s integrated marketing programme to leverage its sponsorship of the Delhi Daredevils during the DLF IPL 2009. This programme also included a website, www.DilliDilSe.com, designed by C3CUBE. ... more