rands are increasingly taking to the loos. Globally, restroom advertising has garnered much attention due to its innovative ways. The trend is just beginning to take off in India.

Why is it happening? Firstly, the standard of washrooms has improved in India. Also, the audience in many top-end cinemas, coffee shops, multiplexes and clubs do not perceive the restroom in the conventional way anymore, but see it as a place to freshen up or retouch their outfits and looks. ... more