oltas AC has extended its positioning of energy efficient air conditioners to cause related marketing.

It is running a campaign, titled Jagmag Desh Mera, aimed at encouraging consumers to donate a part of the money, which they save by using power saving Voltas air conditioners, to support an initiative called Lighting a Billion Lives (LaBL) of The Energy and Resources Institute (TERI). LaBL is targeted at bringing light into the lives of one billion rural people by replacing their lanterns with solar lighting devices. Voltas will support TERI in this initiative and has committed to light up 10 villages in 2009. ... more