he oldest cave paintings in the world, the oldest Buddhist stupa in the world and the largest wildlife sanctuary in Asia are trying to invite travellers to visit Madhya Pradesh (MP).

In 2006, Madhya Pradesh Tourism had released an ad called ‘Bioscope’, which presented shots of the attractions of the state, viewed through a bioscope. Now, after three years, another ad makes use of ‘eyes’ as the creative route to express the awe travellers experience in MP. The eyes narrate the journey of the traveller and are complimented by a poetic song in the background. When the narration is about sights one would see from a train, the model’s pupils become the wheel of the train, or if the narrative speaks of an antelope, the model’s eyebrows take the shape of its horns. Similarly, in the pool of her eyes, the viewer gets to see the intricacies of the Sanchi stupa. Both TVCs were conceptualised by Ogilvy India. ... more