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March 16-31 2010


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March 16-31 2010

•   Larger Perspective
•   To Pay or Not to Pay
•   Stealing the Show
•   Hidden Agenda?
•   Page Turner
•   The Joy Ride
•   Fear is the Key
•   The Cost Effective Way
•   Message on a Bottle
•   Defmo – Nargis Wadia: The First Lady of Indian Advertising
•   Reading Room: Tarun Arora
•   Cover Story: “The Indian consumer fears radical change”
•   Keeping ‘it’ Exclusive
•   Does Comparative Advertising Work?
•   The Weekend Planner
•   Profile – Anirban Das Blah: “Businesses can’t run on altruism”
•   High Aspirations
•   Interview: Duncan Edwards: “In India, the circulation audit is dictated by newspapers.”
•   Fresh Lease of Life
•   More Newsy
•   The Legal Way
•   Reality of Reality TV
•   Small Screen, Big Bucks
•   A Long Way To Go
•   Discounted Spends
•   Trust Thy Name
•   New Dimension
•   Pay Easy
 

   
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