LMG, Lowe Lintas bag Kerala-based Jayalakshmi SilksAdvertising & Account Movement | The Kochi-based textile retailer plans to spend Rs 20-25 crore annually on its advertising, primarily led by television, on Kerala-based TV channels.... read more
Selling a saleAdvertising & Brand Strategy | The new campaign from Shoppers Stop, launched only on YouTube, talks about the 'End of Season Sale' in a tongue-in-cheek manner.... read more
Mudra West expands its mandate within Lonely PlanetAdvertising & Account Movement | The development of the Indian guides will take place locally in India through the establishment of an Indian Lonely Planet publishing capability.... read more
Gujarat Tourism scouts for creative partnerAdvertising & Account Movement | The tourism body has called for a multi-agency pitch as it plans to promote brand 'Gujarat' in international markets and further develop the tourism brand in India.... read more
Sakal ropes in new COO and CMOMedia Publishing & Print | While Jaisurya Das will take over as the new COO, Shailesh Amonkar will join as the new CMO.... read more