Media Archive Stories
- Usha Striker: Dramatising the cooling effect Advertising & Brand Strategy | When Pyarelal Ji Halwayi is asked why the 'samosas' he makes turn cold instantly, he responds innocently, "Ache karmo ka prasad hai" (a result of good deeds). The truth is beyond one's wildest guess... read more
- TBWA wins creative duties for Loop Mobile; size of business pegged at Rs 25-30 crore Advertising & People Movement | McCann Erickson is the incumbent agency on the account... read more
- POV: Is there more scope for L&M in the Indian TV space? Media Publishing & Television | Barring a few kids' channels, broadcasters in India have not really explored the licensing and merchandising (L&M) avenue. Can it emerge as a substantial source of revenue for them?... read more
- Condé Nast looks for digital growth in Asia Media Publishing & Print | The company has appointed Mezzomedia as exclusive advertising sales representative for its 26 digital brands in Asia... read more
- TBWA Mumbai hires new planning head, Rajesh Sharma Advertising & People Movement | Sharma moves in from Lowe Lintas, Mumbai... read more
- UTV Bloomberg: Educating the Educated Media Publishing & Television | The English business-news channel has launched The Assignment, a reality show, to broaden its audience base... read more
- Breaking language barriers with this Idea Advertising & Brand Strategy | Idea Cellular launches its new campaign, continuing its trend of ideas to tackle larger issues; this time, the brand talks of how conversations over the phone can bridge gaps built by different languages spoken in the country... read more
- Pradeep Gupta announces AIM Engagement Study Media Publishing & Print | The Association of Indian Magazines will conduct a study to measure the engagement levels of magazines as a medium... read more
- IMC 2010: Delivering ROI is the need of the hour Media Publishing & Print | In the second session of the last day of Indian Magazine Congress, panellists spoke about various techniques that can be adopted to deliver good ROI for advertisers... read more
- IMC 2010: Publishers ought to give distribution the kind of importance given to editorial and advertising: DVS Rama Rao Media Publishing & Print | The session addressed the problems that plague the magazine distribution process in India and solutions to the same... read more
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