February 1 - 15, 2010


THE MANY SHADES
OF WHITE

As competition hots up in the
skincare category, fairness is becoming a base virtue. And the advertising is getting more nuanced.

  
Mona Jain
The new COO?of VivaKi
Exchange is ready.
 
Jobs are Back

It is okay to call your boss names now. Companies are hiring.

 
Deal on Wheels

How a state wrapped itself
around a train.

A Prolonged Debut
The airline comes up with five TVCs in a row.
 

Indrajit Sen
Laqshya Media’s president (projects) loves the outdoors.

 

Clear as a Bell
Sixty years on, the brand clears its throat once more.