July 16 - 31, 2010


WHY CLICHÉS
ATTRACT
Why change something that works?
That is the mantra Indian advertisers use
when they opt for the safe path in their communication.

 
Sandeep Khosla
Infomedia 18's CEO starts a
new innings.
 
Clowning Around

Coming up, a mix of comedy
and songs.
 
Did it? Didn't it?

Sony believes that the YRF experiment has helped.
Giving them a Hand
A machine-specialist detergent
is launched.
 

Sylvia Vitale Rotta
 Team Creatif's CEO on the importance of design.
 

Knuckle Rapper
Nothing preachy, but the message is there.